Press
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FirmGreen® Elevates Eco-Awareness at Jeep King of the Mountain Ski Tour
NEWPORT BEACH, CA, January 22, 2008 — FirmGreen Energy, Inc. (FGE®)
of Newport Beach, California is on the slopes with the Jeep King of the
Mountain (JKOM) Tour, as its environmental consultant. The tour started
in Telluride, Colorado on December 14, continues in Squaw Valley, California
February 8 - 11, and wraps up in Sun Valley, Idaho, March 14 - 16.
FirmGreen is taking a comprehensive approach to help reduce the environmental
impact of the tour, from recommending alternative fuels and biodegradable
products, to providing a forum at each stop on the tour to showcase eco-friendly
products and support local environmental initiatives.
Greening the tour starts with the basics – Reduce, Reuse, and Recycle.
Both ski events and concerts will have comprehensive recycling efforts
aimed at achieving a near Zero Emission/Zero Waste footprint for the season.
Visitors can opt to purchase a Green Ticket for any event they attend
and help support regional renewable energy projects that avoid producing
greenhouse gas emissions while providing reliable electrical power generation
year round.
Wanna hit the scene as a Green VIP? Visitors can get a GotGreen?™ VIP bracelet by taking the time to complete a brief survey of their personal carbon footprint at the event, and participating in the JKOM Rideshare program. Cool prizes, VIP goodies, and great discounts at the venues will reward the effort during this year’s tour, but long term protection of a cold and snowy winter environment is the ultimate goal – without that, there’s nothing to ski on!
Off the slopes, the Green Your Scene Film Festival is helping to create a collective awareness about environmental issues that inspires individuals to minimize their impact on the mountain and continue the change once they return home. Because at the end of the weekend when the lifts stop running and the music dies down – the environment is the common bond between the athletes, the musicians, and everyone who visits the mountain.
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FirmGreen's GotGreen?™ initiative is providing lasting community benefits by:
- Reducing waste and event-related greenhouse gas emissions
- Supporting regional renewable energy projects through Green Ticket purchases
- Educating the public to inspire lasting change on an individual level
- Protecting the snowy playground for winters to come!
FirmGreen uses its patented technology to produce green energy and alternative
fuels for communities from local renewable sources such as landfills.
The company also assists corporations, events and individuals to reduce
their carbon footprint on a cost effective basis. For more information
about greening your event, visit
www.whatsmycarbonfootprint.com or contact Steve Hodge at: 1(949)270-2937.